Marc Kakhia
Writes about: SEO, AI search, brand activation and growth
Andrea Estupiñán
Writes about: Luxury retail, clienteling and client experience
How to Create a Customer Service Protocol for Your Store (With an Example)
How to create a customer service protocol for your store: the seven key moments, a ready-to-adapt example, and how to get your team to actually use it.
How to Get Your Business on Google in 2026: A Practical Guide to Business Profile and Local SEO
A step-by-step guide to getting your business on Google Search and Maps: Business Profile, reviews, photos and your website. What actually moves local rankings.
Mystery Shopping: What It Is, How It Works and What to Evaluate in Your Store
What a mystery shopper is, what to evaluate during a store visit, and how to turn the report into better sales without turning it into a blame hunt.
Why Colombian Brands Should Be Sponsoring Esports Now (Lessons From the Esports World Cup Floor)
Esports became an official sport in Colombia in 2025. Lessons from brand activations at the Esports World Cup, and how Colombian brands can start small.
Why Clienteling Is the Growth Lever Luxury Brands Keep Underrating in 2026
Millennials and Gen Z will be 75% of luxury buyers in 2026, and under half are satisfied with in-store service. Why clienteling is the growth lever.
AI Search and the Future of SEO in 2026: What Actually Changed
Zero-click search, AI Overviews and Generative Engine Optimization are reshaping SEO in 2026. What the data shows, and what it means for your growth.